Crumbl Cookies vs Insomnia Cookies
When it comes to dessert spots, your choice really depends on what you’re craving cakes and pastries from bakeries, ice cream from parlors, or cookies from big-name chains. Two of the biggest names in the cookie game are Crumbl Cookies and Insomnia Cookies, both offering plenty of options for cookie lovers.
Figuring out which one is better isn’t just about taste, though that’s a major part. Other things matter too, like how many stores they have, how late they stay open, delivery availability, and whether they offer choices for special diets like vegan or gluten-free.
To find out which is truly better, the reviewer sampled similar cookies from both chains and considered all these factors together. The final verdict was based on this full experience not just the flavor.
What types of desserts does Crumbl Cookies sell?
Crumbl Cookies may be known for its cookies, but the menu goes beyond just that. Over time, the chain has added various desserts like tres leches cake, banana pudding, pumpkin bars, and even banana bread, offering something for those who might not be cookie fans.
What really sets Crumbl apart is its rotating weekly menu. While a chocolate chip cookie usually sticks around, the rest of the flavors change regularly and often match the season. This keeps things exciting for customers and gives them a reason to come back and try something new every week.
What types of desserts does Insomnia Cookies sell?
Insomnia Cookies may focus on cookies, but their menu goes well beyond the basics. They offer a steady lineup of classic cookie flavors like chocolate chunk, oatmeal raisin, peanut butter chip, snickerdoodle, and M&Ms available at all times. On top of that, they roll out seasonal cookies during certain times of the year, such as pumpkin spice latte and apple cider donut in the fall.
Their deluxe cookies are larger and richer, featuring options like salted caramel, s’mores, and confetti. Beyond cookies, Insomnia also serves desserts like brownies, ice cream, cookie ice cream sandwiches, and even cookie cakes making it a go-to spot for a variety of sweet cravings.
Crumbl Cookies vs Insomnia Cookies
Crumbl Cookies and Insomnia Cookies are two of the most popular cookie brands in the U.S., each with a unique style and loyal fan base. But how do they compare? Let’s take a look at their differences in flavors, size, delivery, and overall experience.
Cookie Variety & Flavors
- Crumbl Cookies: Known for its rotating menu, Crumbl offers new flavors every week. Their cookies are often inspired by desserts like cakes, pies, and candies. Some popular flavors include Milk Chocolate Chip, Chilled Sugar, and Oreo-based cookies.
- Insomnia Cookies: Offers a more consistent menu with classic flavors like Chocolate Chunk, Snickerdoodle, and Peanut Butter Chip. They also have a few limited-time seasonal cookies but focus on timeless favorites.
Cookie Size & Texture
- Crumbl Cookies: Crumbl’s cookies are huge, thick, and often gooey or cake-like. They are designed for sharing (or indulging all on your own!).
- Insomnia Cookies: Their cookies are smaller, thinner, and chewier, making them a great grab-and-go snack.
Delivery & Late-Night Service
- Crumbl Cookies: Offers delivery, but their stores have set hours and usually close by 10 PM or midnight.
- Insomnia Cookies: Famous for late-night delivery, Insomnia stays open until 1 AM or later, making them a favorite for college students and night owls.
Store Experience & Branding
- Crumbl Cookies: Modern and stylish stores with an open kitchen where you can watch cookies being made. Their signature pink box makes them a popular gift choice.
- Insomnia Cookies: Simple and cozy stores with a focus on quick service and delivery. They also sell ice cream and cookie sandwiches.
Price & Value
- Crumbl Cookies: More expensive per cookie due to their large size and gourmet flavors.
- Insomnia Cookies: More affordable, especially for those who just want a quick, classic cookie.
Which One Is Better?
It depends on what you’re looking for!
- Want giant, unique cookies with fun flavors? → Crumbl Cookies
- Craving a late-night snack or a classic cookie? → Insomnia Cookies
Both brands have their strengths, so it all comes down to personal preference. No matter which one you choose, you’re in for a delicious treat!
Ingredients: Crumbl Cookies vs. Insomnia Cookies
Both Crumbl Cookies and Insomnia Cookies use high-quality ingredients to create their delicious cookies, but their recipes and styles differ. Here’s a general idea of what goes into their cookies:
Crumbl Cookies Ingredients
Crumbl’s cookies are known for their soft, thick, and gourmet texture, often inspired by desserts. While each flavor has unique ingredients, their base cookies typically include:
- Flour – Provides structure
- Sugar (granulated & brown) – Adds sweetness and moisture
- Butter – Gives a rich, creamy texture
- Eggs – Helps bind the dough together
- Baking Powder/Baking Soda – Creates a soft, fluffy texture
- Salt – Balances the sweetness
- Milk/Heavy Cream – Adds moisture for soft cookies
- Flavor Mix-ins – Depending on the flavor, they may include chocolate chips, vanilla extract, cocoa powder, peanut butter, fruit purees, caramel, or cookie pieces (e.g., Oreo, Biscoff).
Crumbl also frequently glazes, frosts, or fills their cookies, adding ingredients like cream cheese frosting, caramel drizzle, or whipped toppings.
Insomnia Cookies Ingredients
Insomnia Cookies focuses on thin, chewy, and warm cookies that are simple yet delicious. Their standard ingredients include:
- Flour – Provides texture
- Sugar (mostly brown sugar) – Helps create a chewy consistency
- Butter or Oil – Adds softness
- Eggs – Holds everything together
- Baking Soda – Helps the cookies spread
- Salt – Enhances flavor
- Chocolate Chips/Nuts/Flavorings – Depending on the type, Insomnia Cookies may add chocolate chunks, peanut butter, cinnamon, or other simple mix-ins.
Unlike Crumbl, Insomnia doesn’t use as many frostings or toppings, keeping their cookies simple, classic, and easy to eat on the go.
Which Has Better Ingredients?
- Crumbl: Uses more gourmet ingredients and extra toppings, making them richer and more dessert-like.
- Insomnia: Uses classic cookie ingredients, focusing on chewy, fresh-baked cookies that taste homemade.
If you love decadent, creative cookies, Crumbl is for you. If you prefer a simple, nostalgic cookie, Insomnia is a great choice! 🍪😊
Prep time
25 mins
Cook time
10 mins
Total time
3 hrs 35 mins
Final Thoughts
When deciding between Crumbl Cookies and Insomnia Cookies, the comparison was based mainly on taste, using four similar-flavored cookies from each brand. This small sample gave a helpful look at what customers might expect, even if it didn’t capture everything each chain offers. While both places sell more than just cookies, only the cookies were tasted for this evaluation.
Beyond flavor, other factors like store hours, ease of delivery, and price were considered. Crumbl had standout moments, especially with its chocolate chunk cookie, but Insomnia ultimately offered better overall value. Its lower prices and solid performance across various areas helped it come out ahead in this cookie showdown.