about us

Crumbl Cookies was founded in 2017 by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah. The idea for Crumbl started when the two wanted to create the perfect chocolate chip cookie. They spent weeks testing recipes, gathering feedback, and refining their formula before opening their first store.
What set Crumbl apart from the beginning was its unique approach to cookies. Instead of offering a fixed menu, the company introduced a rotating weekly menu featuring a variety of flavors, keeping customers excited about new options. Their signature pink box and open-kitchen concept also contributed to their rapid success.
Through social media, particularly TikTok and Instagram, Crumbl gained a massive following, with fans eagerly sharing reviews and reactions to new flavors. This digital-first marketing strategy helped the brand expand rapidly, making it one of the fastest-growing cookie franchises in the U.S. Today, Crumbl has hundreds of locations nationwide and continues to innovate in the gourmet cookie industry.