Crumbl Cookies Rewards: A Sweet Deal or a Crumbling Promise?

Understanding Crumbl Rewards

The Crumbl Rewards program allows customers to earn “Crumbs” for every dollar spent, which can be redeemed for free cookies and other perks. Here’s how the program is structured:

Membership Tiers

• Bronze: Earn 10 Crumbs per $1 spent. This is the default tier upon joining.
• Silver: Unlocked after earning 500 Crumbs. Members earn 11 Crumbs per $1 and receive a free cookie voucher on their birthday. They can also vote for favorite flavors to appear on the menu.
• Gold: Unlocked at 1,500 Crumbs. Members earn 12 Crumbs per $1, get early access to weekly menu drops, and can add free gift packaging.
• Pink: Unlocked at 2,500 Crumbs. Members earn 13 Crumbs per $1 and receive a 5% discount on pre-orders placed during early access hours every Sunday from 12–6 PM MST.

Members can track their Crumbs and tier status through the Crumbl app, available on both iOS and Android platforms.

Earning and Redeeming Crumbs

Crumbs can be earned through various purchasing methods, including pickup, delivery, and catering orders. Once accumulated, Crumbs can be redeemed for free cookies and other rewards. For example, earning 6,000 Crumbs allows a member to redeem a 12-pack of cookies .

Customer Reactions and Concerns

While the rewards program offers various benefits, some customers have expressed concerns about recent changes. Previously, customers earned $10 in Crumbl Cash for every $100 spent. Under the new system, customers need to spend between $460 and $600 to earn enough Crumbs for a 12-pack of cookies, depending on their membership tier . This shift has led to discussions about the value and fairness of the rewards program.

Crumbl Birthday Reward

Crumbl Cookies has become a go-to spot for dessert lovers, offering not just delicious treats but also a loyalty program packed with perks. One of the sweetest parts of the Crumbl Rewards program is the Birthday Reward a free cookie on your special day. Here’s everything you need to know to make the most of this gift.

What Is the Crumbl Birthday Reward?

The Crumbl Birthday Reward is a free cookie voucher given to members of the Crumbl Rewards program. It’s a simple way for the brand to celebrate your birthday with you no strings attached, just a cookie of your choice.

Who Is Eligible?

To get the birthday reward, you must:

• Be a Crumbl Rewards member (signing up is free via the app or website).
• Reach at least the Silver tier, which requires earning 500 Crumbs.
• Add your birth date in your Crumbl account settings ahead of time.

If you haven’t reached Silver tier, you won’t receive the birthday cookie so consistent purchases are key to unlocking this perk.

How Do You Claim the Free Cookie?

Here’s how it works:

1. Ensure your birth date is saved in your profile before your birthday.
2. Watch for a reward notification in the Crumbl app or by email on or near your birthday.
3. Redeem your reward through the app at checkout (pickup or delivery).
4. Enjoy any cookie on the current weekly menu, completely free.

The cookie must be redeemed within a specific time window typically a few days before or after your birthday. Always check the app for the exact expiration date.

Pro Tip: Maximize Your Rewards

• Combine your birthday cookie with earned Crumbs for a larger order.
• Use the early access feature (Gold and Pink tiers) to choose your favorite flavor.
• Make sure to update your app regularly to avoid missing notifications.

Conclusion

The Crumbl Rewards program offers a structured way for customers to earn treats and enjoy exclusive perks. However, recent changes have sparked discussions about the program’s value. As with any loyalty program, it’s essential for customers to assess whether the benefits align with their purchasing habits and preferences.